Story 1: The Delivery Takeover
The Client: 3-location fast-casual; delivery across UberEats, DoorDash, Grubhub, ezCater, and direct ordering.
The Challenge: High volume but weak organic visibility, promo waste, and catering that wasn't scaling.
The Marimoh Impact: Full platform audit, menu restructuring for margin and add-ons, and channel-specific campaigns tuned to each algorithm.
- Grubhub: Smart Promotions tuned to slower day-parts — profitable redemptions, not blanket discounts.
- UberEats: Paid campaigns bringing net-new local customers who hadn't ordered before.
- ezCater: Catering menus restructured — a channel that started scaling instead of stalling.