Story 1: The Delivery Takeover
The Client: 3-location fast-casual; delivery across UberEats, DoorDash, Grubhub, ezCater, and direct ordering.
The Challenge: High volume but weak organic visibility, promo waste, and catering that wasn't scaling.
The Marimoh Impact: Full platform audit, menu restructuring for margin and add-ons, and channel-specific campaigns tuned to each algorithm.
- Grubhub: Three Smart Promotions → $1,579 from 54 redemptions (~30% of Grubhub sales), 526% ROAS.
- UberEats: Ads → $3,494 at 4.50x ROAS; 49 net-new locals in one sprint.
- ezCater: Catering packages → 133% YoY catering delivery growth.