Case Study 3
Storefront Optimization
Category: E-Commerce & Delivery Platform Management
526% ROAS
Return on Ad Spend
The Client Background
A growing multi-location fast-casual dining concept.
The Problem
The client was struggling to stand out in a hyper-competitive local delivery market. While they were listed on major delivery platforms (UberEats, Grubhub, DoorDash), their organic visibility was flatlining. They were bleeding profit margins through inefficient ad spend and needed a way to aggressively acquire new, local customers without losing money on platform fees.
The Strategy
We didn't just run standard ads; we took over the backend of their marketplace ecosystem to manipulate the platform algorithms in their favor.
- Platform & Profit Auditing: We analyzed their historical data to identify which menu items were driving the most profit (specifically their "Build Your Own" bowl categories) and optimized their listings to push those items.
- Aggressive Acquisition Funnels: We deployed targeted UberEats ad campaigns designed specifically to capture net-new, first-time buyers within a strict, high-converting delivery radius.
- Smart Promotions: We engineered specific day-part and Grubhub Smart Promotions to push the restaurant to the very top of the feed during peak ordering hours.
The Results
By actively managing their third-party delivery ecosystem, we turned a stagnant sales channel into their primary growth engine.
"We turned a stagnant sales channel into their primary growth engine."
526% ROAS
Return on Ad Spend
49
Net-New Local Customers (30 Days)